RedZoneSports is licensed and regulated by the U. Do most sports fans understand the game or enjoy the game? We seem to find that the ones who have never learnt the basics are quite dismissive of American football and those that do understand are staunchly protective. I have many friends who originally laughed at my interest in American football but are now huge fans and that seems to be the pattern in general. SB : There is definitely a spike in volume around the London games and not just for the game itself, interest seems to spill over to the other games on the day as well.
The busiest games by far are the games shown on TV over here, as you would expect, and a game in London will generate about twice that turnover. SH: Can you describe the availability of sportsbooks online and at brick-and-mortar parlors or kiosks around London?
Is it easy to register to make a wager and other transactions? SB : It is incredibly easy to get a bet on in the UK. The UK is the most saturated market in the world from a number of bookmakers point of view and also the most sophisticated in terms of the gamblers themselves. SH: Has interest in NFL betting increased, decreased, or stayed the same since the league began the international series at Wembley Stadium in ? SB : It has been on the increase since then without question and probably exponentially too.
It is the fastest growing spectator sport on the TV channel that carries it Sky Sports and that is probably helping to fuel the betting increase. SH: What do people in sports betting industry in England make of the prohibition on sports betting in the U. SB : To be honest, it is a subject that is always met with a combination of disbelief, confusion and a large dose of ridicule.
SB : Most major, and even minor, sports leagues and governing bodies accept that betting is a large part of the interest in their respective sports and therefore there is cooperation and alliances with the betting industry. The betting industry also provides a huge amount of revenue in sport through sponsorship. At the same time there are restrictions, for instance, professional footballers are not allowed to bet on football but are allowed to bet on other sports.
SB : I am not aware of any restrictions. Wembley stadium does have betting windows within the stadium and these were open for the first few games in London but were since required to be closed. I am not sure if that is still the case.
The NFL does still put restrictions on broadcasters over here when it comes to referring to betting and certain forms of advertising and sponsorship but on the whole, there is no interruption to the regular betting week. Betting on sporting events is certainly nothing new.
It actually dates back as far as 2, years ago, with the very first recorded bet in history taking place in Ancient Greece on athletic sporting events. This then spread to the ancient Roman Empire, where gambling was so popular, it was eventually legalised. Gambling was illegal in the UK until the Gaming Act made it legal to place a wager at a race track bookmaker only.
This was then superseded by the Betting and Gaming Act , which paved the way for the creation of bingo halls and high street bookmakers, which seem to now be in every small town and village in the country. Since then, sports and gambling have had a legitimate relationship which has only gotten stronger over the last 20 years. Giving punters the opportunity to easily place their bets without having to physically leave their homes has boosted bookmaker profits no end. Attending any major sporting event in this day and age will offer ample opportunity for you to place a little flutter on the outcome, as well being able to take advantage of the vast amount of offerings from bookmakers online.
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Wembley stadium does have betting windows within the stadium and these were open for the first few games in London but were since required to be closed. I am not sure if that is still the case. The NFL does still put restrictions on broadcasters over here when it comes to referring to betting and certain forms of advertising and sponsorship but on the whole, there is no interruption to the regular betting week.
SH: How frequently does RedZone observe irregularities in wagering that causes you to examine if there might be some kind of fix? If or when that happens, what do you do? SB : As mentioned above, if there are obvious irregularities we may report it to the relevant sporting body but so far that has never been required; at least not by us.
There is also the provision to withhold payment on winning bets pending an investigation into any potentially fixed event but again, we have never taken that action. In order to do that we need low latency, accurate data feeds and this is where technological advances are really helping to increase the products we can offer during games.
New to SportsHandle? He focuses on the sports betting industry and legislation. He's an avid sports bettor himself, mainly on NFL and college basketball contests. He lives in New Jersey with his family. Gambling problem? About Contact. This site contains commercial content. September 22, Share on Facebook Share on Twitter. Broncos in Wembley in SH: What do people in sports betting industry in England make of the prohibition on sports betting in the U.
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